Sales Enablement

Activate Marketing Services Announces New CEO & President

Activate, a provider of content-powered demand generation and marketing services, appointed Chris Rooke as CEO and Thomas “Shep” Sheppard as President and Chief Revenue Officer. Rooke and Sheppard will work together to help progress the company's formula of data and supply, product and go-to-market and scaling.

September 7, 2022
Written by Kelly Lindenau

Meet Enableship: A New Coalition Set On Diversifying The Growing Sales Enablement Space

Enablement roles have increased 200% in the past two years — but the majority typically aren’t accessible to most under-represented individuals. To help address that gap in the marketplace, the Sales Enablement Society partnered with SV Academy, Seismic, Outreach and Introhive to launch a flagship DE&I program, Enableship.

September 7, 2022
Written by Kelly Lindenau

New Research: 96% Of Sales Reps Need More Help In The Early Buying Stages

B2B sales efforts still aren’t as targeted as they should be — and it comes at a detriment to companies’ bottom lines. New research from Lusha, a B2B database of company contacts and business leads, found that just under half (50%) of salespeople believe one of the most common effects of wrongly targeted outreach is damage to their company’s brand reputation.

August 31, 2022
Published in Blog
Written by Kelly Lindenau

Building An Immersive Sales Experience

Immersive sales is one of the fast-growing trends among sales and marketing leaders today.

August 24, 2022
Written by Josh Lowery, Makeway

#B2BSMX Day 3 Recap: It’s Time For Real Conversations Around Revenue Generation, Efficiency & Predictability

As attendees entered the show floor for day three of the B2B Sales & Marketing Exchange (#B2BSMX), it was clear they were hungry to fit in as many B2B insights as possible before the show wrapped.

August 17, 2022
Written by Kelly Lindenau

Invoca Enhances Partnership With Five9 To Drive Revenue & Deliver Seamless CX

Invoca, an AI-powered conversation intelligence platform, strengthened its partnership with Five9, a provider of cloud contact center solutions, by connecting the data Invoca generates from digital marketing campaigns to sales conversations handled by users of Five9’s contact center.

August 17, 2022
Written by Kelly Lindenau

Why Inbound Marketing Is Better For Your Business Than Outbound Marketing

Social media has changed our lives in countless ways — for those of us in marketing and sales, the way we reach customers is completely different now. For example, rather than focusing on TV or radio ads, marketing teams might concentrate their efforts on social media and email campaigns. This…