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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Digitalzone Expands C-Suite With 2 New Hires

Digitalzone Expands C-Suite With 2 New Hires

Digitalzone, a B2B marketing and demand gen solutions provider, appointed Sonjoy Ganguly as Chief Product Officer (CPO) and Thomas Koletas as Chief Revenue Officer (CRO). In their new roles, the pair plan to guide Digitalzone in its mission to empower marketers across the globe.  
#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies

#B2BMX24 Campfire Session: How To Build A Sales Activation Playbook For ABM Strategies

There are many flavors of scrappy account-based marketing, but the common ingredients are always resourcefulness, creativity and adaptability. With 57% of practitioners in soon-to-be-released DGR research indicating that they’re prioritizing investments in account-based experiences, Mason Cosby, Founder of Scrappy ABM, took the B2B Marketing Exchange stage to host the third-ever campfire-style session with “The First Step To ABM Is Activation: Building Your First Sales Activation Play.”
So, You’ve Inherited A Martech Stack: Now What?

So, You’ve Inherited A Martech Stack: Now What?

In today's competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge of minimizing the cost of ever-growing tech tools without a full view of their organizations’ needs. This is often referred to as the "Inheritance…
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