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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Validity Expands Partner Program To Support Service Provider Growth

Validity Expands Partner Program To Support Service Provider Growth

As part of Validity’s Partner Program relaunch, the data quality and email marketing success solutions provider welcomed The Hunley Group, Admin Within, Data Therapy, Compound Growth Marketing, Provisions Group, AIQUEOUS, Eigen X and B2B Fusion Group as the program’s newest members. Existing members of the program include Platonic Ideal, New…
Global Data Sales Normalize After Monster 2021 Growth

Global Data Sales Normalize After Monster 2021 Growth

Data is one of the biggest drivers of successful marketing today — and in pursuit of success, marketers’ appetite for high-quality data keeps growing. With the deadline for third-party cookie deprecation steadily approaching, some in the industry predicted brands and marketers would become wary of overreliance on third-party data. As…
Jotform Launches New Feature: ‘Jotform Teams’

Jotform Launches New Feature: ‘Jotform Teams’

Jotform, an online forms SaaS solution, released Jotform Teams, a shared workspace for forms and data. The platform seeks to enable users to create forms, tables, E-signatures, reports, approvals and apps within a shared workspace, so the assets are accessible to users with different roles and permissions.
People.ai Partners With Zoom To Provide More Insights Into Sales Activity

People.ai Partners With Zoom To Provide More Insights Into Sales Activity

People.ai, an enterprise revenue intelligence platform, joined Zoom’s ISV Partner Program with a new partnership focusing on Zoom IQ for Sales, a conversational intelligence solution. The collaboration seeks to provide a holistic view of buyer roles and engagement levels across all digital touch points to help sellers grow pipeline, increase deal…
Lusha Launches Salesforce Data Enrichment Solution

Lusha Launches Salesforce Data Enrichment Solution

Lusha is a crowdsourced data community and sales intelligence platform that empowers B2B sales professionals to identify, engage and close qualified prospects. Salesforce Data Enrichment (SFDE) is an automated audience-based enrichment solution that enables users to enrich their Salesforce contact and company database with up-to-date data.
Impact.com Launches New Global Agency Partner Program

Impact.com Launches New Global Agency Partner Program

Impact.com, a partnership management platform, revealed its new Agency Partner Program, which offers dozens of benefits designed to deepen the companies’ relationships with their agency partners. The Agency Partner Program offers four membership tiers: Partner, Gold, Platinum and Diamond, with benefits increasing at each level. 
&Open Launches New Gifting Marketplace, On-Demand

&Open Launches New Gifting Marketplace, On-Demand

&Open, a gifting platform, released its new On-Demand marketplace, which is curated to help businesses gift instantly and pay as they go. Unlike &Open's enterprise offering, On-Demand allows SMBs to sign up immediately and send a gift within seconds without having to commit to contracts.
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