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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

RollWorks Launches Conversational Chat Integration With Drift

RollWorks Launches Conversational Chat Integration With Drift

RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The integration leverages the RollWorks Site Visitor API to help identify known and unknown site visitors and deliver personalized chat experiences in real time.
New Salesforce Research: 90% Of Marketers Said Data Privacy Changes Fundamentally Transformed How They Measure Marketing Performance

New Salesforce Research: 90% Of Marketers Said Data Privacy Changes Fundamentally Transformed How They Measure Marketing Performance

Salesforce launched the third edition of its “Marketing Intelligence Report.” The report dove into how marketers use data and analytics to personalize customer experiences, navigate changes in data privacy regulation and prepare for the complexity of cross-channel measurement in a digital-first world.
QuotaPath Secures $41M In Series B Funding

QuotaPath Secures $41M In Series B Funding

QuotaPath, a commission tracking and automation solution, raised $41 million in a Series B funding round led by Tribe Capital, with participation from existing investors Insight Partners, ATX Venture Partners, Stage 2 Capital and Integr8d Capital. The latest investment round brings QuotaPath’s total funding to $62.3 million.
B2B DecisionLabs Launches New Testing, Tools & Advisory Practice

B2B DecisionLabs Launches New Testing, Tools & Advisory Practice

B2B DecisionLabs, the research and advisory arm of Corporate Visions, released a new B2B analyst model that features science-backed studies validated by field experiences. The model’s goal is to connect B2B practitioners with advisors who have first-hand insights into common problems.
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