As consumers, we immediately turn to self-service digital channels for almost all our purchases, whether it’s something small, such as house supplies and food, or large, like TVs and cars. 

Buyer engagement is most successful when sellers deliver personalized and interactive experiences — but most sales reps are in the dark when it comes to accurately capturing and driving buyer engagement. In fact, Gartner research found that sales reps have roughly just 5% of a customer’s time during their B2B buying…

Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester’s “Buyers’ Journey Survey, 2022” found that younger demographics are challenging the traditional notions of the buyer’s journey. The survey uncovered that 64% of business purchase influencers were born after 1981, with Millennials serving as the largest cohort at 57%.