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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Gong Introduces User-Trainable AI System, Smart Trackers

Gong Introduces User-Trainable AI System, Smart Trackers

Gong, a revenue intelligence platform, released Smart Trackers, a user-trainable AI system that seeks to provide a deep understanding of customer conversations. Smart Trackers are designed to help customer-facing teams identify deal risk and opportunity, understand the effectiveness of strategic initiatives, replicate best practices and get ahead of emerging market needs.
The SellX Platform Aims To Enhance Customizable Campaigns

The SellX Platform Aims To Enhance Customizable Campaigns

The SellX platform is an end-to-end solution for companies looking to acquire more customers by launching customizable campaigns to a network of sales reps. The data-optimized platform is complete with integrated sales and marketing tools that track performance, automate workflows and manage payments.

ON24 Appoints Callan Young As CMO

ON24, a digital experience platform, welcomed Callan Young as its new CMO to spearhead the organization’s go-to-market strategy, which includes continuing to expand momentum and adoption of the company’s digital engagement platform.
Appier Finalizes Acquisition Of Woopra

Appier Finalizes Acquisition Of Woopra

Appier, an artificial intelligence (AI) software-as-a-service (SaaS) company, finalized its acquisition of Woopra, a customer journey analytics SaaS company. The acquisition aims to strengthen Appier’s position in processing first-party data to build a next-generation customer data platform (CDP) with advanced AI technology and user-centric visualization analytics.
Act-On Unveils New SMS Automated Marketing Solution

Act-On Unveils New SMS Automated Marketing Solution

Act-On Software aims to provide solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On’s SMS feature is designed to help marketers create data-driven, automated SMS campaigns to leverage the power of direct and personalized mobile engagement.
Demandbase Launches New Enhancements To DSP

Demandbase Launches New Enhancements To DSP

Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help users prioritize specific individuals (in aggregate), personas and buyer groups to provide “the best of both worlds” in identification and targeting technology.
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