Revenue Strategies

DemandGen International CEO Shares Insights Into Changing Use Cases For Marketing Automation

At the recent SiriusDecisions conference in Arizon, DemandGen Report sat down with David Lewis, founder and CEO of DemandGen International, one of the leading automation and consultancies in the industry. A pioneer in the space, Lewis was one of the early adopters of marketing automation during his days as a…

May 16, 2011
Written by Demand Gen Report Team

Episode#11: Tom Pisello, Founder, Alinean

DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared some of the key takeaways from…

May 20, 2011
Written by Demand Gen Report Team

Paymetric Cuts Overhead Costs Via Marketing Automation Solutions

The economic downturn caused many BtoB organizations to downsize, creating an even greater challenge to “do more with less.” By leveraging marketing automation technology, Paymetric, Inc., a provider of integrated and secure electronic payment acceptance solutions, doubled its running campaigns by tightly integrating marketing automation and CRM tools. With less…

May 24, 2011
Written by Demand Gen Report Team

Survey Shows Marketers Not Optimizing The Full Use Of Automation Systems

Most companies have received a passing grade when it comes to the basic curriculum for marketing automation deployment, but the advanced classes of the technology are proving to be difficult. A new survey by DemandGen Report found a wide majority are successfully utilizing email marketing, web forms and landing page…

June 6, 2011
Written by Demand Gen Report Team

Eloqua Lauches AppCloud Connector To Integrate Marketing Ecosystem

At Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.” Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24, but anticipates a substantial expansion of the…

June 24, 2011
Written by

CASE STUDY: Provocative Selling with Diagnostic Assessments: Microsoft Infrastructure Optimization Assessment

Microsoft sought a better way to engage with decision makers for core IT infrastructure, business productivity and application development, but was having trouble moving its enterprise sales group and channel partners from the traditional product/solution presentations. To address this opportunity, Alinean developed a suite of Microsoft Infrastructure Optimization Assessment tools,…

October 4, 2011
Written by Demand Gen Report Team

4 Areas Where Next-Gen Marketing Automation Will Offer Useful Solutions

By Jon Russo, Founder & CEO, B2B Fusion It’s time for the next generation of marketing automation – a revenue-generating marketing automation system that focuses on predictability, effectiveness and a holistic view of a prospect/customer situation, using the right analytics.

June 26, 2012
Written by Demand Gen Report Team