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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Corporate Visions Acquires Automated Win-Loss-No Decision Analysis Company

Corporate Visions Acquires Automated Win-Loss-No Decision Analysis Company

Corporate Visions, a revenue growth consulting and services company, acquired Primary Intelligence, a provider of automated customer feedback that helps find and fix the blind spots that cause companies to lose deals and customers. According to a statement from Erik Peterson, Corporate Vision’s CEO, the acquisition will help the company,…
Bookbuilder By Gradient Works Aims To Bring Dynamic Book Management To Sales Teams

Bookbuilder By Gradient Works Aims To Bring Dynamic Book Management To Sales Teams

Gradient Works was founded in 2020 with the vision of creating software to help sales teams increase attainment, with customers that include Wordpress VIP, Mailgun, Omnipresent, QuotaPath and more. Gradient Works Bookbuilder is a dynamic book management software, which, according to the company, is a new approach to sales territory…
3 Questions To Ask For More Efficient Marketing

3 Questions To Ask For More Efficient Marketing

The world looks a lot different these days. Amidst an uncertain economy, companies are retiring the “growth at all costs” mindset of last summer, where growth rates of 70% and burn rates of 30% were okay (and even preferred) to a much more conservative goal of, say, 40% growth and…
CloseFactor Secures $15M For GTM Operating System

CloseFactor Secures $15M For GTM Operating System

CloseFactor, a go-to-market (GTM) operating system for revenue teams, raised $15 million in a Series A funding round led by Vertex Ventures and Sequoia Capital, as well as additional investors. The financing brings the company's total funding to $20M.
Coho AI Secures $8.5M In Seed Funding

Coho AI Secures $8.5M In Seed Funding

Coho AI, a product-led revenue platform, secured $8.5 million in a seed funding round led by Eight Roads, TechAviv and a group of angel investors. The company plans to use the capital to enhance the capabilities of its platform.
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