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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

ZoomInfo Launches New Tracker Feature To Empower Users To Maintain Valuable Relationships

ZoomInfo Launches New Tracker Feature To Empower Users To Maintain Valuable Relationships

ZoomInfo is a provider of modern go-to-market software, data and intelligence for more than 25,000 companies worldwide. The company’s revenue operating system, RevOS, is designed to empower B2B sales, marketing, operations and recruiting professionals to hit their numbers by pairing best-in-class technology with unrivaled data coverage, accuracy and depth of company…
Apollo.io Raises $110M In Series C Funding

Apollo.io Raises $110M In Series C Funding

Apollo.io, a sales intelligence and engagement platform, closed a $110 million Series C funding round led by Sequoia Capital alongside existing investors Tribe Capital, Nexus Venture Partners and NewView Capital.
IDG Communications Rebrands As Foundry

IDG Communications Rebrands As Foundry

Technology media company IDG Communications rebranded as Foundry to mark its transformation from legacy media network to integrated marketing technology and data provider. As Foundry, the company plans to pair large-scale first-party data with a combination of acquired and home-grown marketing technologies.
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