LeadsRx Privacy Studio™ from LeadsRx, a multi-touch marketing attribution software, is designed to establish a Data Clean Room (DCR) that houses and makes the anonymous and first-party data needed to drive analytic software available. The architecture allows IT teams to fully control data governance according to corporate policy while also…

Experience management software Momentive, formerly known as SurveyMonkey, revealed new integrations between its CX data insights platform GetFeedback, Salesforce and Slack. These integrations are designed to help customer experience (CX) teams capture and leverage customer insights in various systems to enhance the effectiveness of their CX programs.

Data collection and analysis presents a slippery slope for marketers, especially in today’s digital-driven world. Although ease of data collection is at an all-time high, nearly 25% of marketers don’t have a formal data acquisition strategy in place and 51% don’t have a standard operating procedure for marketing and sales…