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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Cognitiv Releases AI Solutions For More Inclusive & Diverse Media Buying

Cognitiv Releases AI Solutions For More Inclusive & Diverse Media Buying

Cognitiv, a deep learning AI provider, released two new features to help enable more diverse and inclusive (D&I) media buying. The Inclusivity feature uses GPT technology to “read” content and determine whether the language is inclusive, neutral or non-inclusive, while the Diversity feature analyzes visitor demographics to determine whether advertisements…
SurveyMonkey Launches SurveyMonkey Forms

SurveyMonkey Launches SurveyMonkey Forms

SurveyMonkey, a provider of online surveys and forms, released SurveyMonkey Forms, which seek to enable ​​users to create professional forms in a single platform. The new solution features purpose-built templates, customizable form fields and third-party integrations, as well as data and workflow automation tools.
Demandbase Announces New Executive Hires

Demandbase Announces New Executive Hires

Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief Evangelist at Demandbase while he lays the groundwork for his next venture as a startup CEO.
Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to help marketers understand how their programs are reaching, engaging and converting the accounts in their target markets. The pixel seeks to provide B2B marketers with a closed-loop view-through technology that can be…
Pliable Generates $2.5M In Seed Funding

Pliable Generates $2.5M In Seed Funding

Pliable, an AI-powered SaaS platform that seeks to simplify data organization and use, entered the market with a $2.5 million seed funding round led by Resolute Ventures with participation from CEAS, Counterview Capital and more. With the capital, Pliable hopes to expand its team and platform to create a single…
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