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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Validity Appoints Jeff Lundal As CRO

Validity Appoints Jeff Lundal As CRO

Validity, a provider of data quality and email deliverability solutions, announced the addition of Jeff Lundal as Chief Revenue Officer (CRO). He will work to support the company's mission to "define and lead the sales and marketing industry with a new class of SaaS solutions purpose-built for today’s complex, data-driven…
5 Data-Driven Ways To Motivate Your BDR Team

5 Data-Driven Ways To Motivate Your BDR Team

Even in the best economic times, business development reps (BDRs) hear “no” all day, every day. To keep their morale up, good BDR leaders excel at coaching reps through rejection, helping them build confidence and encouraging creative ways to connect with people. But leaders must go from “good” to “great,”…
Integrate Launches New Product Features To Help Enable Connected Data

Integrate Launches New Product Features To Help Enable Connected Data

Integrate, a provider of Precision Demand Marketing services, revealed Mobile Connect, a new app that seeks to enable B2B marketers to capture data at third-party events, field events and more. Additionally, the company released two new features, including an improved universal API and display ads pacing dashboards.
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