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Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

The Role Of Behavioral Targeting Signals In Direct Response Marketing

The Role Of Behavioral Targeting Signals In Direct Response Marketing

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search keywords or newsletter clicks. This is true because customer data-driven audiences and retargeting audiences are one in the same. 
TechTarget To Combine Services With Informa Tech’s Digital Businesses

TechTarget To Combine Services With Informa Tech’s Digital Businesses

TechTarget, a provider of B2B technology purchase intent data and services, entered a definitive agreement to absorb Informa Tech’s digital businesses to create a global platform in B2B data and market access. The combined company — referred to as New TechTarget — will focus on helping vendors in enterprise technology and…
Smartling & Iterable Team Up To Help Provide Cross-Channel Localization

Smartling & Iterable Team Up To Help Provide Cross-Channel Localization

Smartling, Inc., an AI-driven translation management platform, integrated with Iterable, an AI-powered customer communication platform, to combine Iterable's cross-channel marketing capabilities with Smartling's LanguageAI platform to help organizations deliver multilingual experiences with every interaction.
Mine Secures $30M In Series B Funding

Mine Secures $30M In Series B Funding

Mine, an AI-powered data privacy company, raised $30 million in Series B funding in a round co-led by Battery Ventures and PayPal Ventures, with participation from new and existing investors.
Channel99 Launches View-Through Analytics Technology

Channel99 Launches View-Through Analytics Technology

Channel99, a B2B performance marketing technology provider, released its new view-through technology purpose-built for B2B digital programs. The innovation allows customers to place unique pixels within their digital campaigns to gain transparency into targeting efficiency, waste, reach, engagement and impact on pipeline and new deals.
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