Data Management

Scratchpad Sales Calendar Aims To Streamline Intelligence & Calendars Within Unified Workspaces

The Sales Calendar solution from workspace organization platform Scratchpad is designed to unify calendars, sales notes and Salesforce data to help users manage their workspaces and enable more efficient workflows and selling opportunities.

Hopin Acquires Attendify To Expand Event Management Suite

Hopin, an event technology platform, acquired virtual event platform Attendify to help users optimize their event planning, creation, management and promotion by collecting relevant attendee data to increase engagement.

July 8, 2021
Written by Michael Rodriguez

Cookie-less Concerns For The B2B Market: 3 Tips To Navigate New Terrain

When Google announced the imminent demise of third-party data, or “cookies,” in 2020, marketing teams started scrambling. According to Google, the decision will drive more safety and security for Google Chrome users, but a shift of this magnitude brings massive disruption to the entire marketing industry, especially B2B and account-based…

July 2, 2021
Written by Vin Turk, Madison Logic

ZoomInfo Unveils Industry’s First Business Contact Preference Registry

ZoomInfo, a business contact and intelligence platform, launched the Business Contact Preference Registry (BCPR), a global database of opt-out requests processed by ZoomInfo designed to improve buyer preference privatization.

June 23, 2021
Written by Kelly Lindenau

Demandbase Expands Predictive Analytics Capabilities For ABX Cloud

Demandbase, an end-to-end ABM software provider, enhanced the predictive analytics capabilities of its Demandbase One ABX Cloud through a series of new features, including new scoring models, customizable dashboards, field management settings and content management tools.

June 23, 2021
Written by Kelly Lindenau

True Influence Offers 80 Million Verified Contacts To B2B Marketers

True Influence, an intent-based data and marketing provider, released the contact data for 80 million domestic and international professionals into its True Influence Marketing Cloud. Previously, this data was only available through True Influence’s managed services.

June 16, 2021
Written by Kelly Lindenau

InsideView Integrates Bombora Intent Data To Improve Buyer Intelligence Offerings

InsideView, a Demandbase company, incorporated Bombora’s Company Surge intent data into its B2B data and intelligence platform, with will allow users to combine intent signals with other data sets to gain a competitive advantage.

June 16, 2021
Written by Michael Rodriguez

Data Management

Scratchpad Sales Calendar Aims To Streamline Intelligence & Calendars Within Unified Workspaces

Hopin Acquires Attendify To Expand Event Management Suite

Cookie-less Concerns For The B2B Market: 3 Tips To Navigate New Terrain

ZoomInfo Unveils Industry’s First Business Contact Preference Registry

Demandbase Expands Predictive Analytics Capabilities For ABX Cloud

True Influence Offers 80 Million Verified Contacts To B2B Marketers

InsideView Integrates Bombora Intent Data To Improve Buyer Intelligence Offerings

More...

Sailes Releases Sailebot 2 To Help Increase Prospecting Efficiency

Openprise Secures $25M In Series B Funding

Stensul Marketing Creation Platform Seeks To Streamline Asset Collaboration & Creation

Programmatic Advertising Tricks For B2B Marketers

Totango & Catalyst Unify Product Offerings Through Merger

Digitalzone Expands C-Suite With 2 New Hires

Folloze Launches Website Engager To Help Personalize Web Pages

#B2BMX Day 3 Recap: Unraveling The Marketer’s Paradox To Enter The B2B Content Renaissance

2024 Demand Generation Benchmark Survey: The Renai…

2024 State Of Intent-Driven Strategies: Illuminati…

2024 State Of Sales Acceleration: Driving Value Th…

What’s Working In Corporate Gifting In 2024? Strea…

What’s Working In Data Science In 2024? Data Owner…

B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement

Junk Leads: The Hidden Cost On Your Revenue Team &…

Practical ABM Methodologies To Beat The Odds In 2024

To Boldly Go Where Demand Is: Engaging B2B On Connected…