Sales Enablement

IBM And Box Release Updated Expert Seller App For Sales Engagement

IBM and content management platform Box have released an updated version of the IBM MobileFirst for iOS Expert Seller app, which is built on the Box platform. The new release enables sales and marketing teams to access Box’s content management and IBM’s iOS cloud capabilities on their iPads and iPhones.

April 11, 2016
Written by Klaudia Tirico

ClearSlide Debuts Upgrade To Its Outlook Plug-In Aimed At Sales Pros

Sales, marketing and customer success platform ClearSlide has announced an enhancement to its Outlook plug-in designed to increase sales productivity and improve CRM data quality. The tool can be used to log customer activity and content engagement into Salesforce and Microsoft Dynamics in real time.

March 29, 2016
Written by Klaudia Tirico

Uberflip Offers Hub To Organize Content By Channel

Uberflip is designed to help create, manage and optimize content experiences to help marketers accomplish their goals, whether that is lead generation or brand engagement.

March 21, 2016
Written by Klaudia Tirico

Three Ways To Build Sales Team Confidence In Marketing Content

B2B buyers genuinely value good content and increasingly depend on content in making purchase decisions. In fact, in a 2015 Content Preferences Survey, Demand Gen Report found that roughly two-thirds of buyers (67%) rely more on content to make purchasing decisions than they did in 2014.

March 22, 2016
Written by Micheline Nijmeh, LiveHive

Tapping Your Content For The Bottom Of The Funnel

B2B marketers are seeing their job roles expand beyond lead generation to sales enablement, which means these marketers have to learn the best way to position their sales teams for success. This infographic from KnowledgeTree blueprints a game plan for B2B marketers to leverage their content for bottom-funnel engagement to…

Microsoft Dynamics CRM Spring Update Prioritizes Field Service Solution Integrations

Microsoft announced the launch of a “spring wave” of Microsoft Dynamics CRM 2016 software in Q2 of 2016. The new release will focus on integrating two of the company’s recent acquisitions: FieldOne, a field service management solutions provider, and Adxstudio, a web portal and application lifecycle management solutions provider.

March 7, 2016
Written by Brian Anderson

Three Ways To Prevent Data From Negatively Impacting The Sales Process

The reality is that nothing is ever stationary in B2B prospecting. If sales teams stick to the same model year after year, they'll lose. Conversely, if they abandon everything they've done to make things calculable thus far, they will also likely fail.

March 1, 2016
Written by Pete Gracey, QuotaFactory