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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Sales In Transition: How To Thrive In The Age Of The Customer

Sales In Transition: How To Thrive In The Age Of The Customer

As digitally-savvy business buyers become more self-directed and less reliant on sales reps, the role of the sales person is going through a major transition. Both marketing and sales teams need to adapt their approach, and that will require new skills and new tools.
Brainshark Launches Coaching Solution For Sales Productivity

Brainshark Launches Coaching Solution For Sales Productivity

Brainshark for Coaching is designed to help sales managers hone their reps’ knowledge and skills quickly and easily — enabling reps to perfect their pitches, increase productivity and close more deals. It is available as a standalone solution or integrated with Brainshark’s sales enablement platform, Brainshark Sales Accelerator.
Microsoft To Buy LinkedIn For $26.2 Billion

Microsoft To Buy LinkedIn For $26.2 Billion

Microsoft announced a deal to acquire LinkedIn for $196 per share. The all-cash transaction is valued at $26.2 billion. The acquisition combines Microsoft’s professional cloud capabilities with LinkedIn’s extensive professional network to enable B2B sales teams to have more connected, intelligent and productive experiences, according to Microsoft.
Allego Expands Mobile-Video Platform For Sales Training

Allego Expands Mobile-Video Platform For Sales Training

Allego offers a mobile-video sales learning platform that enables sales reps to access relevant training content from mobile devices. The solution was designed to reduce on boarding costs and accelerate ramp-up time for new hires, and provide ongoing training and reinforcement for tenured reps, the company said.
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