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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Source: Salesforce

Salesforce Launches 4 Einstein AI Engagement, Tagging Tools For Marketing Cloud

Salesforce has released four new tools for its Marketing Cloud users that leverage the company’s continuously developing Einstein AI. Unveiled at Salesforce Connections in Chicago, the tools aim to help Marketing Cloud customers increase customer engagement with relevant and timely email touches. Specifically, the tools aim to help users identify…
Source: Vidyard

Vidyard Launches New Updates For GoVideo Tool

Vidyard, a video marketing platform, added new updates to its free video messaging and screen recording app Vidyard GoVideo. The updates are designed toprovide innovative ways for sales professionals to connect with buyers on a more personal level. 
Source: Highspot

Highspot Secures $60M In Series D Funding

Highspot, a sales enablement platform, raised $60 million in Series D funding. The round was led by ICONIQ Capital, with additional participation from Sapphire Ventures, Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures.
PebblePost Announces New President

PebblePost Announces New President

PebblePost, a direct mail marketing platform, appointed Jacob Ross as its new President. Ross joins the team to help lead the company into its next phase of growth, following a round of Series C funding in 2018. He will report to CEO Lewis Gersh.
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