Sales Enablement

Integration With Social, SMS & Other Channels Improving Relevance & Results From Email Campaigns

Despite predictions of its demise, email is not dead. In fact, it continues to be the top channel marketers use to drive demand, according to Demand Gen Report’s 2019 Demand Generation Benchmark Survey. More than half (54%) of respondents ranked email on top, with the company website (48%) and in-person…

March 5, 2019
Written by Klaudia Tirico

Sendoso Secures $10.7M In Series A Funding

Sendoso, a direct mail platform, has raised $10.7 million in a round of Series A funding, which brings the company’s total funding raised to date up to $13.2 million.

February 27, 2019
Written by Elise Schoening

ON24 Approaches $100M In ARR After Record Year

ON24, a webinar marketing software provider, announced a record year of growth, with sales for its flagship product, Webcast Elite, increasing in ARR by 33%.

February 20, 2019
Written by Elise Schoening

Bigtincan Adds Sales Training Capabilities To AI-Powered Enablement Hub

The Bigtincan Hub aims to redefine sales, marketing and service processes to help teams to work together smarter and faster. As part of its fall release, the company enhanced its AI-driven automation platform with sales training, learning and coaching content.

February 11, 2019
Written by Elise Schoening

The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention

Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention rate. The company kept 97% of its customers during 2017-2018. “I’d say that, over the past five years, retention rates have become more requested by investors and…

February 6, 2019
Published in Blog
Written by John Gaffney, Contributing Writer

New Research: Despite Rising Revenue, 66% Of Sales Leaders Say Their Company Needs A ‘Major Redesign’

Average revenue attainment rates among sales leaders grew from 89% to 94%, according to new research from Miller Heiman Group. However, the study shows serious gaps in the sales process, as well as a lack of marketing alignment.

January 28, 2019
Written by Elise Schoening

How To Plan A SKO That Won’t Bore Your Reps

Your SKO (sales kickoff) is no ordinary sales meeting; it’s the time to communicate your goals for the year ahead and reinvigorate reps to continue putting their best foot forward. However, it can be difficult garnering and holding your sellers’ attention enough for them to retain what they learn and…

January 25, 2019
Written by Theresa O’Neil, Showpad