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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

ZoomInfo Expands Sales & Marketing Certifications

ZoomInfo, a provider of market intelligence solutions, announced new certifications to demonstrate knowledge in Account-Based Marketing (ABM), cold calling, storytelling, sales and marketing alignment, campaign personalization and email marketing, according to the announcement.

New Video Series Spotlights Female Pioneers In B2B Sales

VanillaSoft, a sales engagement software provider for inside sales, has launched a new series in recognition of International Women’s Day. The #WomenInSales video series, which will run throughout the month of March, will feature conversations with female pioneers in B2B sales.
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