Sales Enablement

RollWorks Releases Sales Insights Tool For ABM Platform

RollWorks, an ABM platform, announced the launch of Sales Insights, a new tool within the company’s Account-Based Platform for sellers. Sales Insights is designed to identify statistically significant spikes of account-based activity, such as website engagement and advertising click signals, and surface alerts directly in Salesforce and via daily email…

July 6, 2020
Written by Marjorie Romeyn-Sanabria

INFUSEmedia’s Lead Cascade Solution Aims To Optimize Lead Generation

INFUSEmedia, a demand generation engine, has launched its Lead Cascade solution, designed to allow marketers to fill all stages of their funnel with qualified leads. BACK-OF-THE-BOX DETAILS Lead Cascade aims to generate bottom-of-the-funnel leads at different levels through criteria or custom questions created by the user, generating leads that meet…

Q&A With Forrester’s Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners

The B2B buyer’s journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has revealed that modern buyers are now looking to be treated as equal partners with a vendor. That means it is no longer about convincing a buyer to buy, but rather, help them…

July 1, 2020
Written by Klaudia Tirico

Outreach Secures $50M In Funding, Hires New CFO

Sales engagement platform and unicorn startup Outreach has raised $50 million in funding led by Sands Capital Ventures, with additional funding from Salesforce Ventures. The round brings Outreach’s overall valuation up to $1.33 billion and total funding up to $239 million.

June 18, 2020
Written by Michael Rodriguez

5 Easy Tips For Implementing AI Into Your Marketing Mix

The B2B industry has seen an influx of AI solutions and programs that promise to streamline processes and marketing strategies. While AI has been helpful, there has been a lot of confusion around what it does, how to choose the best AI solution to implement for success.

June 17, 2020
Published in Blog
Written by Michael Rodriguez

6sense Achieves Sales Goals With Customer-Centric Onboarding Videos

6sense, the account-based orchestration platform, had aggressive sales goals to achieve the growth at the scale it desired. That meant two things: equipping the sales team with the most innovative tools that they needed to close their first deals faster and leading with value enablement to ensure the sales team…

June 1, 2020
Written by Marjorie Romeyn-Sanabria

SiriusDecisions’ Phil Harrell Addresses Critical Traits Of A Buyer-Centric Sales Organization

In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations. This is a critical time to take the opportunity to increase revenue efficiency by streamlining the buying experience to match these expectations.

May 27, 2020
Written by Klaudia Tirico