Sales Enablement

Seismic Acquires Grapevine6 To Enhance Sales Engagement Capabilities

Seismic, a sales and marketing enablement software provider, has acquired digital sales engagement platform Grapevine6 to strengthen its ability to provide sales professionals with third-party content for meaningful sales engagement and conversations.

December 2, 2020
Written by Michael Rodriguez

Customer-Centricity, Data, 1:1 ABM & More Take Center Stage At #SPS20, As Marketers Plan For The New Year

With a new year on the horizon, B2B organizations are taking the lessons they learned from 2020 and looking to future-proof their strategies for 2021. From marketing, sales, demand gen, lead nurturing, ABM and more, marketers must be ready for whatever will shake up the market in 2021, and avoid…

November 24, 2020
Written by Klaudia Tirico & Michael Rodriguez

Testimonial Hero Acquires Applause Labs To Improve Video Testimonial Services

Testimonial Hero, a B2B video testimonial service, has acquired video testimonial platform Applause Labs to improve the efficiency, speed, quality and effectiveness of their own video testimonials service.

November 17, 2020
Written by Michael Rodriguez

Zilliant Launches Campaign Manager, Expands Sales IQ Engine

B2B sales and pricing software Zilliant has launched a new Campaign Manager application designed to help B2B companies create and manage effective pricing, sales and product campaigns in their E-commerce channels. In addition, the company announced an expansion to its AI-based engine Sales IQ to enhance its predictive sales analytics…

November 5, 2020
Written by Michael Rodriguez

Validity Launches ‘Everest’ Tool Designed To Improve Email Campaign ROI

The Validity Everest tool from CRM data management platform Validity is designed to help marketers build, test, measure and optimize their email campaigns for improved performance and maximized ROI.

ZoomInfo Acquires Clickagy To Enhance Its Intent Data Offering

B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts.

October 30, 2020
Written by Michael Rodriguez

SurveyMonkey Launches GetFeedback Platform To Improve CX

SurveyMonkey, a provider of agile software solutions for customer experience, market research, and survey feedback, has launched a new GetFeedback platform designed to help B2B orgs deliver high-value customer experiences, adapt to customer needs and nurture customer relationships.

October 15, 2020
Written by Michael Rodriguez