Sales Enablement

Evolved Selling: Optimizing Sales Enablement In The Age Of Digitalization 

On the surface, it seems obvious: B2B sales will keep moving into the digital landscape. While the digital realm presents significant opportunities, there’s also more pressure to capitalize on them. As sales teams are unable to "press the flesh" in person, they're more reliant on marketing teams to provide data on prospective customers. B2B leaders…

January 29, 2021
Written by Devon Wellbrock, MRP

Mediafly Receives $25M Investment

Mediafly, a sales enablement and content management platform, completed a $25 million growth round of funding. The round was led by existing investors Boathouse Capital, which provided equity, and Sterling National Bank, which provided senior debt.

January 29, 2021
Written by Kelly Lindenau

New Research: 63% Of Decision Makers Believe Exceptional CX Is Critical To Success

Delivering better digital customer experiences (CX) will remain a significant catalyst for business success, according to new research from customer service platform Zendesk. As companies continue to prioritize the customer experience, many are adopting new technology at record speeds to keep up.

January 26, 2021
Written by Kelly Lindenau

Wix Answers Aims To Provide 360° View Of Support Interactions

Wix Answers, a unified customer support solution, is designed to consolidate all support channels into a single platform, providing companies with more opportunities to run and scale support teams.

Modus Announces New President & Chief Operating Officer

Modus, an enterprise sales enablement software provider, appointed Jeremy Schultz as its new President and COO. In his new role, Schultz will be responsible for driving the company in its next stage of growth.

January 15, 2021
Written by Michael Rodriguez

C-Suite Involvement In Purchase Decisions Is On The Rise: How B2B Orgs Can Prepare

Like it or not, the C-suite is playing an even larger role in B2B purchasing decisions following the events of Covid-19. Research from Chorus.ai shows that organizations are 2.2X more likely to have a C-level executive join a sales call, citing higher scrutiny and tighter budgets as the core reasons.

January 13, 2021
Written by Klaudia Tirico

PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In her role, Lautenbach will be responsible for driving enterprise adoption of PROS’ solutions and platform to help sales reps transform their end-to-end selling experiences across traditional and digital channels.

January 13, 2021
Written by Kelly Lindenau