Sales Enablement

SugarCRM Expands SugarPredict AI Capabilities For Automated Sentiment Analysis

SugarCRM, a customer experience platform, enhanced its SugarPredict solution’s AI capabilities with buyer sentiment analysis. The new addition is designed to provide insights into customers’ and prospects’ emotional state and intent to further help personalize sales interactions.

July 21, 2021
Written by Kelly Lindenau

SalesLoft Acquires InStereo To Strengthen In-Platform Buyer Experience

SalesLoft, a sales engagement platform, acquired InStereo, a strategy consulting firm that helps enterprise companies leverage technology, to help users build better buyer experiences within SalesLoft’s platform.

July 6, 2021
Written by Kelly Lindenau

2021 B2B Sales & Marketing Exchange Returns To Boston

Like many other companies, Demand Gen Report (DGR) had to pivot to virtual experiences in 2020 during the lockdown of the Covid-19 pandemic. Now, after more than 15 months of delivering successful virtual events, DGR will host the 3rd annual B2B Sales & Marketing Exchange (#B2BSMX) in-person from Aug. 9-11, 2021,…

June 11, 2021
Written by Kelly Lindenau

SalesLoft Announces 6sense Integration

SalesLoft, a sales engagement platform, revealed a new front-end integration with account engagement platform 6sense. The integration will provide SalesLoft users with the 6sense sales intelligence module, allowing them to gain insights directly on account and persona profile pages within SalesLoft.

May 27, 2021
Written by Kelly Lindenau

Drift Introduces New Solutions For Sales Enablement

Drift, a conversational marketing platform, released two new tools to help organizations create more qualified sales pipeline – Fastlane and Sales Seat.

May 25, 2021
Written by Kelly Lindenau

Drift Welcomes New VP Of Customer Success & Chief Customer Officer

Drift, a revenue acceleration platform, appointed Bart Hammond as Chief Customer Officer and Ryan Schultz as VP of Customer Success. The new hires will lead the company’s global field operation with a focus on helping build world-class customer experiences across onboarding, retention, professional services and expansion to drive revenue acceleration.

May 17, 2021
Written by Kelly Lindenau

SetSail Leverages AI To Empower Sales & Increase Team Productivity

SetSail, an AI-powered sales tracking, motivation and empowerment platform, leverages AI to identify buying signals and provide recommendations for sales teams, and help them follow the best path of action to closing deals faster and building good selling habits.