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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Chili Piper Welcomes First Chief Customer Officer

Chili Piper, an inbound conversion platform, promoted its VP of Customer Success, Gemma Cipriani-Espineira, to its first Chief Customer Officer (CCO) to help accelerate its positioning as a customer-first company. As part of its efforts toward client-centricity, Chili Piper will rebrand its Customer Support (CS) department — a component of…

The Expansion Of CX As An Organizational, Data-Driven Strategy

Modern customer experience (CX) has evolved beyond simple data collection into a full-on engagement strategy, with many organizations taking a second look at buyer feedback to inform their CX strategies. Having an engaging CX strategy in the digital-first B2B world is a fickle prospect, as B2B buyers have become quite the sticklers for engaging buying experiences.
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