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Sales Enablement

Marketers today are tasked with shepherding leads through all stages of the funnel, and that means developing strategies to help salespeople have more productive conversations with buyers. This section spotlights tools for increasing sales productivity.

Why Sales Enablement Growth Has Stalled

Why Sales Enablement Growth Has Stalled

According to the Bureau of Labor Statistics, approximately 6.5 million jobs have been added to the U.S. economy since January 2017. Of those 6.5 million jobs, the number of sales enablement positions has grown drastically. In fact, Paul Krajewski, who has been tracking sales enablement job titles on LinkedIn for many years, claims…
A New Era Of B2B Customer Experience: The Context Marketing Revolution

A New Era Of B2B Customer Experience: The Context Marketing Revolution

We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according to Mathew Sweezey, Marketing Futurist and the Principal for Marketing Insights at Salesforce.
4 Practical Tips To Improve Customer Experiences At Every Interaction

4 Practical Tips To Improve Customer Experiences At Every Interaction

Consumer brands have delivered excellent customer experiences for the past several years, with B2B brands trailing far behind. Today,there is no excuse for B2B brands to offer similar experiences every single time they interact with a customer or prospect. According to customer experience expert and industry keynote speaker Dan Gingiss, it’s vital for all businesses to assess how customers experience their brand at every interaction. Without that assessment, companies are positioned to leave revenue…
How AI And Machine Learning Can Make Forecasting Intelligent

How AI And Machine Learning Can Make Forecasting Intelligent

Traditionally, CRM solutions have been unreliable for sales forecasting. Companies have dealt with inaccuracies and blamed their bad data. However, things are starting to change thanks to artificial intelligence (AI), machine learning (ML) and predictive analytics. According to Salesforce, only a quarter of companies use predictive analytics. Of those using…
Brainshark Launches Text-Based Coaching To Enhance Sales Communication

Brainshark Launches Text-Based Coaching To Enhance Sales Communication

Brainshark’s new text-based coaching activities, part of Brainshark’s sales coaching and practice solution, are designed to enable sales reps and other customer-facing employees to demonstrate, receive feedback on and sharpen their written communication skills so they can deliver greater value to buyers.
3 Sales Lead Management Horrors To Avoid

3 Sales Lead Management Horrors To Avoid

Until recently, sales lead management was purely a numbers game – call enough prospects and if you spread enough chips across the table, the roulette table of sales will uncover a golden opportunity. But in today’s digital age, with so much information available at your fingertips, the game has changed.…
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