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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Gainsight Integrates With Clarizen To Enhance Customer Experience

Gainsight Integrates With Clarizen To Enhance Customer Experience

Gainsight, a customer success management solutions vendor, is now integrated with Clarizen, a work management application. The integration is designed to provide sales and customer service teams with the data they need to manage post-sale engagement, service delivery and customer satisfaction.
3 Ways To Drive Product Adoption In The Cloud

3 Ways To Drive Product Adoption In The Cloud

For cloud service providers, healthy recurring revenue streams depend on user adoption and utilization. Not only does this engagement expand the scope of service to more users, it reduces churn — after all, companies are less likely to abandon a platform the entire staff is actively using.
QuotaDeck Crowdsources B2B Sales Introductions

QuotaDeck Crowdsources B2B Sales Introductions

QuotaDeck is a B2B sales platform designed to help users crowdsource introductions to prospects that fit their target audience and market. The platform positions B2B sales teams to expand their individual networks with a more personalized form of engagement initiated by mutual introductions.
Advanced Attribution Models Emerge For B2B Marketers

Advanced Attribution Models Emerge For B2B Marketers

Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns and initiatives that contributed to revenue, experts note. And while most companies are not there yet due to the complexity of full-funnel attribution, those who are doing so are seeing a significant…
Apttus Closes $108M In Funding To Expand Solutions And Services

Apttus Closes $108M In Funding To Expand Solutions And Services

Apttus, a provider of solutions for price quoting, revenue management and other business processes, has raised $108 million in Series C funding. The investment aims to help provide new business solutions and services to Apttus customers and prospects in fields such as manufacturing, life sciences, financial services and telecommunications.
Three Methods For Achieving Accurate Marketing Attribution

Three Methods For Achieving Accurate Marketing Attribution

Accurately attributing ROI to campaigns is the holy grail for marketing. It is important to build marketing programs with attribution in mind not just because of the validation it gives to the marketing department, but because it points to the activities that will have the biggest impact on revenue going…
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