Revenue Strategies

Qvidian Teams Up With Alinean To Help Sales Teams Prove Value

Qvidian, a sales execution solutions provider, announced that it has entered a strategic partnership with Alinean, a provider of interactive B2B value selling and marketing tools. Pairing Qvidian’s sales execution solutions and Alinean’s value actualization tools, sales teams will be able to communicate efficiently with prospective buyers in order to…

June 27, 2014
Written by Brian Anderson

TIE Kinetix Unveils Sales Resource Center

TIE Kinetix, a SaaS provider of channel demand generation and sales conversion solutions, has launched The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.

May 23, 2014
Written by Kim Zimmermann

Next Step For Sales And Marketing Alignment: Content To Drive Sales Conversations

Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman. “Being able to provide perspective for the buyer as to how your solution addresses…

May 21, 2014
Written by Kim Ann Zimmermann, Managing Editor

Demand Metric Summit: Finding Common Ground For Sales Enablement

Jesse Hopps, Founder and CEO of Demand Metric, said one of the key challenges for companies looking to improve their sales enablement process is a lack of a common definition. The strategy is defined by its functions rather than benefits, he explained during a keynote presentation at global marketing research…

April 21, 2014
Written by Sal LoSauro, Senior Editor

Using Predictive Modeling To Boost Conversions

CA Technologies’ marketing department was generating a steady flow of leads through a variety campaigns, so volume wasn’t a top concern. However, the management software and solutions firm wanted to get better at identifying which of those leads would most likely convert to sales. To accomplish that goal, Beki Scarbrough,…

April 14, 2014
Written by Brian Anderson

Content Is The Currency Of The Social Selling Professional

Social selling is the new way to work for many sales people. As they tap into social networks to interact with potential and current clients and extend their personal brand, B2B marketers are beginning to navigate this new selling approach and determine the best strategy to support the efforts. “Is…

April 8, 2014
Written by Kim Ann Zimmermann, Managing Editor

Skura Upgrades Sales Enablement Platform For Greater Visibility

Sales enablement provider Skura Corp. enhanced its Skura SFX technology platform to provide greater levels of insight, visibility and auditability throughout the entire sales process. This next generation technology, which the company calls adaptive sales enablement, is designed to align customer interests and behavior with the content, messaging, and activities…

March 27, 2014
Written by Kim Zimmermann