Revenue Strategies

3 Proven Strategies On How To Run Marketing Like A Profitable Business

Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can demonstrate any credible financial results. Marketing is stuck and must hit the reset button to get out of its own quagmire.

March 31, 2017
Written by Debbie Qaqish, The Pedowitz Group

The Motivating Power Of Value-Multiplying Insights

Ultimately, customers buy from the seller who offers the best value. Yet salespeople who are seen by buyers as value-multipliers are as rare as pink diamonds.

March 24, 2017
Written by Harry Mills, The Aha! Advantage

Success With Salesforce For Full-Cycle Reps

Traditional sales teams are oftentimes looped into the buyer's journey once they are ready to make a purchase. But for full cycle reps—salespeople who manage the entire sales process—having the right tools can make even the toughest tasks manageable. This infographic from SalesLoft discusses how full-cycle sales reps can leverage…

#B2BMX Event Preview: The Challenger Customer Author On Consensus Among B2B Buyers

An Interview With Nick Toman, CEB As more stakeholders take part in B2B buying committees, solution providers must bring this committee to a consensus on the company’s problems and potential solutions before a tech selection can be made. However, committee members’ disparate views can make this a tough task to overcome.

February 1, 2017
Published in Blog
Written by Brian Anderson

Integration, Deeper Intelligence Within Sales Development Becoming Critical Components For Closed-Loop Engagement

Once regarded as the entry-level stepchild of the more lucrative field sales function, inside sales is ascending within many B2B companies as buyers become more adept at virtual communications. The function today is securing additional investments and commanding organizational realignment.

January 11, 2017
Written by Rebecca Theim, Contributing Writer

CloudCraze Secures $20 Million In Funding To Fuel B2B Commerce Growth

CloudCraze, an enterprise digital commerce solution, has raised $20 million in a funding round led by Insight Venture Partners, with additional participation from Salesforce Ventures. The company said the funding will help strengthen product development, support growth in the U.S. and EMEA and expand its team.