Revenue Strategies

Okta Elevates Lead Generation 126% With Conversion Optimization

Okta, an identity management service provider, was only converting 10% of its website traffic into leads. The company turned to Hushly, a conversion optimization software, to remedy the issue and generate more high-quality prospects.

April 5, 2018
Written by Elise Schoening

CaliberMind Secures $3.2 Million In Seed Funding

CaliberMind, a B2B marketing intelligence provider, announced a $3.2 million seed round of funding from Newark Venture Partners and Buran Venture Capital.

March 26, 2018
Written by Elise Schoening

Sojourn Solutions Partners With Bizible To Enhance Marketing Attribution

Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning software. The partnership will position Sojourn Solutions to offer marketing attribution capabilities to its clients, while Bizible will receive a partner that can offer implementation services to Oracle Eloqua clients.

March 23, 2018
Written by Elise Schoening

Executive Q&A: CloudCraze President Shares How Millennial Buyers Are Driving B2B Commerce Trends

The evolution of the marketing landscape is heavily driven by Millennial consumers, who demand a convenient, personalized buying experience. To satisfy Millennial needs and ensure future success, B2B businesses are rethinking marketing strategies and implementing AI and mobile platforms.

March 16, 2018
Written by Elise Schoening

Study: Roughly 20% Of B2B Marketers Can Tie Revenue To Live Events

Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain and Heinz Marketing, attributing event spend to revenue generation is a difficult task. The report showed that, of the one in four companies that spend 25% to 50% of their marketing budget…

March 8, 2018
Written by Klaudia Tirico

The Benefits Of Multichannel Marketing Attribution With Automated Machine Learning

By 2019, it's estimated that global spending on media is expected to reach $2.1 trillion, according to the Harvard Business Review. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically, which individual efforts are working, marketing spending is like a black box.

March 6, 2018
Published in Sponsored
Written by By Colin Priest, DataRobot

SAP America Acquires CallidusCloud For $2.4 Billion

SAP America, Inc. has entered into an agreement to acquire sales performance management and CPQ solution provider CallidusCloud for approximately $2.4 billion.

January 30, 2018
Written by Klaudia Tirico