Revenue Strategies

Seismic CMO Discusses SAVO Acquisition, Growth Of Engagement In Sales Enablement Sector

The sales enablement sector has been heating up recently, both in terms of B2B companies prioritizing and deploying the tools, as well as some shakeups among the vendor community. One of the biggest headlines over the past month was the announcement that Seismic had acquired the SAVO Group.

June 5, 2018
Written by Brian Anderson

Showpad Acquires LearnCore

Showpad, a sales enablement platform, has acquired LearnCore, a sales training and video coaching software, for $50 million. LearnCore is designed to provide salespeople with the training and coaching necessary to lead informed discussions with potential buyers. With the addition of LearnCore, Showpad aims to create a fully-integrated sales platform…

June 5, 2018
Written by Elise Schoening

Act-On Announces Strong Fiscal And Customer Growth For First Quarter Of 2018

Act-On Software, the adaptive marketing automation provider, announced strong fiscal and customer growth in the first quarter of 2018. The company has seen the average new customer sale increase by 24% quarter over quarter, and has doubled its average customer lifetime value, while also growing its install base by 30%…

June 1, 2018
Written by Brian Anderson

The 3 Cs Of Sales And Marketing Success

Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams.

June 1, 2018
Written by PJ Bouten, Showpad

New NetLine Research Reveals Content Consumption Gap Is Highest For C-Level Execs

There is a growing disparity between marketing strategies and the consumption trends of target audiences. The 2018 State of B2B Content Consumption and Demand Report for Marketers report from NetLine Corporation shows that marketers are prioritizing C-level executives on their target accounts. But the consumption gap — the time between…

May 25, 2018
Written by Elise Schoening

SiriusDecisions Debuts New Matrix To Help B2B Companies Accelerate AI Applications For ‘High-Def View’ Of Audiences

Despite the buzz around artificial intelligence (AI), many B2B organizations have been slow to adopt and deploy AI-powered applications due to a limited understanding of the technology and how it can impact all areas of the revenue engine. During its Summit in Las Vegas this week, SiriusDecisions debuted a new…

May 9, 2018
Written by Andrew Gaffney

Seismic Acquires SAVO Group

Seismic, a B2B marketing and sales enablement software, has acquired the SAVO Group, a sales enablement software. Terms of the deal were not disclosed.

May 8, 2018
Written by Elise Schoening