Revenue Strategies

Marketo Partners With Televerde To Offer Customers SDR-as-a-Service

Marketo announced a three-year strategic partnership with Televerde, a B2B demand generation and sales solutions provider, to create a SDR-as-a-Service that aims to help marketers maximize efficiency and grow revenue.

August 22, 2018
Written by Elise Schoening

Integrate Unveils Winners Of 2018 B2B Game Changers Revenue Marketers Spotlight Awards

Integrate, a demand marketing orchestration software provider, announced the winners of its 2018 B2B Game Changers Revenue Marketers Spotlight awards.

August 21, 2018
Written by Elise Schoening

#ChannelWeek: Lightening The Channel Marketing Load For Corporate Demand Gen Teams

via GIPHY As companies strive to drive more revenue through channel organizations, corporate demand gen teams may find their to-do lists are growing. During ChannelWeek, a brand new webcast series hosted by Demand Gen Report and our sister publication, Channel Marketer Report, Harbinder Khera, Founder and CEO of Mindmatrix, will discuss how corporate marketers can lighten their load and still implement highly effective channel marketing programs.

August 20, 2018
Published in Blog
Written by Terry Moffatt, Channel Marketer Report

Miller Heiman Group Unveils Scout Platform To Boost Sales Effectiveness With Predictive Analytics

Scout, a new sales technology platform from the Miller Heiman Group, is designed to leverage data and analytics to predict which seller actions are the most effective. The platform aims to combine Miller Heiman Groups’ strategic selling methodology with analytics-driven technology to improve sales performance and drive deals.

August 6, 2018
Written by Elise Schoening

Exclusive Q&A: G2 Crowd CEO Discusses Rise Of Peer Reviews, Return Of Co-Founders

In June, the B2B software and services review platform G2 Crowd announced that three of its co-founders would be returning to their original roles at the company.

August 3, 2018
Written by Elise Schoening

How To Launch An Outbound Sales Cadence That Succeeds

An outbound sales cadence is a must-have for your sales process, but not every cadence is identical. Your outbound sales cadence will vary based on your industry, audience and corporate culture. That means each organization needs to create a totally unique cadence, as there is no one-size-fits-all template.

August 3, 2018
Written by Joe Cronin, ConnectLeader

New Research Shows Marketers Struggle With Revenue Operations Success

Nearly 60% of marketers say their company does not have a revenue operations team and only 15% are currently building one, according to new research from LeanData and Sales Hacker.

August 2, 2018
Written by Elise Schoening