Revenue Strategies

Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows that 82% of CMOs have goals tied directly to revenue. As such, modern marketers are taking an active approach to measuring and accelerating pipeline — a task that was typically reserved for…

October 10, 2018
Written by Elise Schoening

Leadspace And Radius Prepare Go-Forward Strategies After Calling Off Merger

Most analysts generally agree that consolidation is inevitable in the martech sector. So, there was little surprise when Leadspace and Radius announced plans to merge back in April. What was interesting, however, was how the companies would integrate to become one, given that they had somewhat similar product offerings but different…

October 9, 2018
Written by Andrew Gaffney

New Research: 38% Of B2B Buyers Prefer Sales Reps To Individual Research

The role of the sales rep is not dead. In fact, nearly 70% of B2B buyers said they still want to interact with a sales representative and 38% believe interacting with a sales rep is more productive than conducting research on their own, according to a new report from Showpad.

October 3, 2018
Written by Elise Schoening

Liferay Acquires Controlling Interest In Triblio

Liferay, a digital experience platform (DXP) provider, acquired a controlling interest in the ABM company Triblio, committing to an ongoing investment in the company’s ABM efforts. Terms of the deal were not disclosed.

October 2, 2018
Written by Elise Schoening

PFL Looks To Expand Capabilities, Global Footprint With New Capital Expenditures

PFL, a tactile marketing automation company, announced new capital expenditures that the company states will help further expand its capabilities for current and future clients. The four key investment initiatives intend to accelerate client acquisition and delivered value by investing in increased capacity on the production side that supports bigger…

September 28, 2018
Written by Brian Anderson

ZoomInfo Looks To Strengthen Contact Database With Datanyze Acquisition

ZoomInfo, a B2B contact database company, has acquired Datanyze, a technographic data provider, for an undisclosed amount.

September 26, 2018
Written by Elise Schoening

Highspot Secures $35M Series C Funding Round

Highspot, a sales enablement software, raised $35 million in a Series C funding round led by OpenView. Additional contributions were made by Madrona Venture Group, Salesforce Ventures and Shasta Ventures.

September 25, 2018
Written by Elise Schoening