Revenue Strategies

Choose Your Own Adventure At #B2BSMX

Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular children’s book series from Bantam Books, choose your own adventure stories allow audiences to develop personalized stories based on their own decisions.

June 12, 2019
Published in Blog
Written by Marisa Jentz

Channel Partners Make Bigger Investments In Marketing Their Own Brands & Vendors

When two partners introduced Kerstin Demko, Sage’s North America Partner Marketing Director, to their first-ever dedicated marketing employees, she realized that a program to encourage partners to be more active marketers was getting traction.

June 12, 2019
Written by Terry Moffatt, Contributing Writer

Alyce Secures $11.5M To Grow Direct Mail Platform

Alyce, an AI-powered direct mail platform, raised $11.5 million in Series A funding. The round was led by Manifest, with additional participation from General Catalyst, Boston Seed Capital, Golden Ventures, Morningside and Victress Capital.

June 11, 2019
Written by Elise Schoening

Salesforce To Acquire Tableau For $15.7B

Salesforce announced it has signed a definitive agreement to acquire Tableau, a data visualization software company, in an all-stock transaction valued at $15.7 billion.

June 10, 2019
Written by Elise Schoening

Highspot Secures $60M In Series D Funding

Highspot, a sales enablement platform, raised $60 million in Series D funding. The round was led by ICONIQ Capital, with additional participation from Sapphire Ventures, Madrona Venture Group, OpenView, Salesforce Ventures and Shasta Ventures.

June 4, 2019
Written by Elise Schoening

True Influence Appoints Chief Data Officer To Oversee Data Strategy & Product Implementations

True Influence, an intent monitoring and demand generation solutions provider, named Ray Estevez as its new Chief Data Officer. He will lead the data strategy and data-driven product implementations for all True Influence products.

May 24, 2019
Written by Elise Schoening

Perficient Boosts Consulting Capabilities With Sundog Interactive Acquisition

Perficient, Inc., a digital transformation consulting firm, acquired Sundog Interactive, Inc., a B2B marketing agency. The acquisition is positioned to strengthen Perficient’s Salesforce and manufacturing consulting capabilities, and adds about 100 technology, sales and consulting professionals to the company.

May 23, 2019
Written by Elise Schoening