Revenue Strategies

INBOUND 2019: Experience Disruption Key To Streamlining B2B Go-To-Market Strategies, Boosting Customer Satisfaction

Innovation and disruption in the technology sector are soaring, but customer experience continues to falter. Research from B2B International shows that only 14% of large B2B companies are truly customer-centric. However, progressive companies that have seen great success over the past couple of years are focusing on disrupting the customer…

September 5, 2019
Written by Brian Anderson

#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies

The challenges for CMOs in today’s B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and customer-centricity to ultimately drive revenue. However, there has never been more opportunity for marketing to take a seat at the executive table as a respected business partner.

August 15, 2019
Written by Demand Gen Report Team

#B2BSMX 2019: Organizational Alignment, Optimized Revenue Engines Key To Sales & Marketing Ops Success

B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as account-based marketing and revenue operations have shaken up the industry in positive ways. But at the end of the day,…

August 14, 2019
Written by Demand Gen Report Team

AdRoll Group Achieves 16% Growth With New PaaS, Data & Licensing Revenue

AdRoll Group, a B2B growth platform company, has generated 16% revenue growth in the second quarter of 2019, with its profit growing 300% YoY. The company’s headcount is forecasted to grow 35% over the next year, as it intends on venturing into new software and data opportunities.

August 7, 2019
Written by Brianna Ruback

Zylotech Teams Up With Bombora To Drive ABM With Enhanced Buyer Insights

Zylotech, a B2B customer data platform (CDP) company, is partnering with Bombora, a B2B intent data provider. The partnership is designed to identify key accounts and personas to help increase ABM revenue.

August 6, 2019
Written by Brianna Ruback

5 ‘FlipMyFunnel’ Podcast Episodes To Binge Before #B2BSMX

The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences — REVTalks, FlipMyFunnel and the Demand Gen Summit — under one roof (the roof being that of the immaculate Encore Boston Harbor).

July 30, 2019
Published in Blog
Written by Marisa Jentz

Chorus.ai Aims To Enable Sales Teams With Coaching Initiatives And Scorecards

Chorus.ai, a conversation intelligence platform, launched Coaching Initiatives and Scorecards tools designed to help sales enablement leaders provide high-impact coaching to sales professionals in less time.

July 30, 2019
Written by Brianna Ruback