Revenue Strategies

Demand Spring Research: 41% Of Marketers Leveraging AI Tools In 2022

New research found that 41% of marketers plan to use AI tools this year — a sharp increase from 2021’s 18%.

February 17, 2022
Written by Kelly Lindenau

Demand Science Acquires AI Content Creation & Aggregation Platform Finity SA; Opens European HQ

Demand Science, a global revenue intelligence platform, opened its European headquarters in London and acquired Finity SA, an AI-driven content creation and aggregation provider, bringing its European-based workforce to more than 125 employees.

February 9, 2022
Written by Kelly Lindenau

Q&A With Mary Shea, Outreach: Sales Leaders Are Struggling To Hire, Retain & Manage Multigenerational, Diverse Workforces

According to a new study from Forrester Consulting and sales enablement platform Outreach.io, 66% of sales leaders believe it's important for their teams to represent the world around them. During a time of digital and cultural transformation in sales, the study identified the three areas of focus for sales leaders…

January 26, 2022
Written by Kelly Lindenau

Mediafly Finalizes Acquisition Of InsightSquared To Enhance Revenue360 Solution

Mediafly, a sales enablement and content management platform, completed its acquisition of revenue intelligence solution InsightSquared to help power its Revenue360 revenue intelligence solution.

January 25, 2022
Written by Kelly Lindenau

Clearbit Unveils New Data Enhancements For Activation Platform

Clearbit’s data activation platform is designed to enable marketing, sales and operations teams to create demand, capture intent and accelerate revenue by revealing more of their hidden pipeline.

6sense Closes $200M Series E Round, Increases Valuation To $5.2B

6sense, an account engagement platform, secured $200 million in a Series E funding round, bringing its total valuation to $5.2 billion 10 months after its $125 million Series D round. The investment was co-led by Blue Owl and MSD Partners, among other new and existing investors.

January 24, 2022
Written by Kelly Lindenau

Highspot Closes $248M Series F Round To Accelerate Growth & Product Innovation

Sales enablement platform Highspot raised $248 million in Series F funding, bringing its total valuation to $3.5 billion. New investors B Capital Group and D1 Capital Partners led the round with participation from existing investors ICONIQ Growth, Madrona Venture Group, Salesforce Ventures, Sapphire and Tiger Global Management.

January 14, 2022
Written by Kelly Lindenau