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Revenue Strategies

B2B marketers need to make measurable and repeatable contributions to influence pipeline performance and help close business. This section highlights news, announcements and advancements in revenue performance management.

Salesloft Appoints Randy Littleson As CMO

Salesloft, an AI-powered global revenue workflow platform, named Randy Littleson as its new Chief Marketing Officer (CMO). With more than 30 years of experience, Littleson will help drive the company’s global expansion.

Default Launches AI-Powered Inbound Sales Funnel; Reveals $6.6M Seed Funding

Default, an inbound go-to-market (GTM) platform, rolled out its new AI-powered inbound sales funnel designed to help GTM teams automate inbound workflows, generate unique insights about inbound leads and accounts and improve integration between ingested data and first-party records. The rollout follows Default’s previously unannounced $6.6 million seed investment from…
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