Content Strategies

Dun & Bradstreet Releases Industry-First Open Revenue Technology Platform

Dun & Bradstreet, a global provider of business decisioning data and analytics, unveiled D&B Rev.UP ABX, a platform that aligns teams, data and technology to help organizations deliver relevant and engaging buyer experiences for target accounts. To strengthen the platform’s insights and capabilities, D&B collaborated with intent data provider Bombora and buyer…

May 4, 2021
Written by Kelly Lindenau

Adobe Expands Experience Manager Capabilities To Help Deliver Better Brand Experiences

Adobe announced updates to its Experience Manager solution, which include enabling brands to swiftly create digital assets via native integration of Creative Cloud features, new integrations with Adobe Sensei to automatically apply metadata to digital assets at scale and a templated approach to designing and delivering digital experiences.

April 23, 2021
Written by Kelly Lindenau

Setting The Mousetrap For Increased Conversion & Engagement

We’re currently at the halfway point between our B2B Marketing Exchange virtual events, with organizations still digesting everything they learned in February and clearing their calendars in anticipation of B2BMX: Next-Level ABM in June. To bridge this gap and provide old and new attendees with a taste of what’s coming,…

April 14, 2021
Written by Kelly Lindenau

True Influence Virtual Summit To Focus On Utilizing Machine Learning

True Influence, an intent-data-driven marketing technology company, announced its 2021 True Influence Summit: Accelerating Revenue Through Artificial Intelligence (AI), which will be held on April 14 from 12:00 pm to 2:30 pm ET. The Summit will address how organizations can use machine learning to turn B2B data, marketing and sales…

March 12, 2021
Written by Kelly Lindenau

Insights From #B2BMX 2021: Refreshing Virtual Content & Landing Pages To Remix Client Experiences

As the second day of #B2BMX came to a close, attendees signed off with better insights into modern marketing and the best tools and tactics for success. Just under 3,000 attendees immersed themselves in Keynotes, Lunch & Learns and Breakout Sessions to learn how to set themselves up for success…

February 25, 2021
Written by Kelly Lindenau

Beyond B2B "Sales" Copy: New 3D Content Strategies that Achieve Maximum Revenue Impact

We live in an era of extreme marketplace noise. Brands have flooded acquisition channels with “sales” copy, making claims about their product features and potential returns. It’s become too easy for buyers to tune it all out.

February 12, 2021
Written by Gideon Thomas, Dealhub.io

Balancing Internal Collaboration & Relevancy To Optimize Chat-Based Engagement

Chat-based engagement provides companies with a customizable platform that delivers more personalized customer experiences while streamlining operations, increasing cross-departmental communication and optimizing employee effectiveness. Designed to fuel demand generation, account-based marketing and sales while aligning internal teams, the continued shift to a fully digital world is boosting conversational marketing’s popularity,…

February 3, 2021
Written by Kelly Lindenau