Content Strategies

Seismic Acquires Percolate To Strengthen Content Experiences

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.

November 6, 2019
Written by Klaudia Tirico

Contentful Integrates Optimizely Tool For Simplified Content Experimentation

Contentful, an enterprise back-end CMS platform, unveiled an integration with customer experience optimization company Optimizely. The integration aims to help users test content effectiveness and optimize for conversions without leaving Contentful’s web app.

October 14, 2019
Written by Amanda Hollenbeck

Do More With Less: Scrappy Marketing Stories To Fuel Your Creative Engine

via GIPHY Here at Demand Gen Report, we’re constantly highlighting B2B marketing case studies of carefully and thoroughly planned out campaigns. These large ideas take a lot of time and effort from all aspects of the organization to come to life, but let’s face it, sometimes marketers just don’t have the time and bandwidth to develop large campaigns on top of large campaigns on a regular basis.

September 18, 2019
Published in Blog
Written by Klaudia Tirico

SDL Launches AI-Powered Content Assistant Designed To Summarize Complex Documents

SDL, a global language and content management solutions provider, unveiled its SDL Content Assistant, a tool that aims to create easily digestible copy from lengthy documents via extracts and snippets.

September 3, 2019
Written by Amanda Hollenbeck

Alyce Unveils Chrome Extension To Help Fuel Direct Mail Efforts With Interest Data

Alyce, an AI-powered platform for strategic B2B gifting, has launched Alyce for Chrome, an extension designed to allow sales representatives to strengthen relationships with prospects by providing easy access to personal interest data through Chrome.

August 27, 2019
Written by Amanda Hollenbeck

Uberflip CMO Randy Frisch Dishes On The Evolution (And Challenges) Of Content Experience

Conex: The Content Experience is one of my favorite events to attend to learn the latest in content marketing and experience best practices. The speakers and content are always top notch and I bring back so many great takeaways and action items to my marketing and editorial team.

August 22, 2019
Published in Blog
Written by Klaudia Tirico

Conex 2019: Enhancing Content Creation & Distribution Strategies To Cater To Modern Buyers

As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on their expectations to keep their companies and products top of mind.

August 22, 2019
Written by Klaudia Tirico