Content Strategies

Episode#11: Tom Pisello, Founder, Alinean

DemandGen Report Editor Andrew Gaffney caught up with Tom Pisello, Founder of Alinean and Author of the ROI Guy Blog at the SiriusDecisions Summit May 4-6, 2011 in San Francisco, which drew a crowd of more than 1,000 sales and marketing professionals. Pisello shared some of the key takeaways from…

May 20, 2011
Written by Demand Gen Report Team

Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011

With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to develop a deeper understanding of how to effectively engage prospects and encourage content sharing. Given the popularity of Farmville-type gaming, and the increasingly critical need to create more interactive BtoB brand experiences,…

July 29, 2011
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Content "Moments Of Truth" For Sales Enablement

Q&A with Tim Riesterer, Chief Strategy & Marketing Officer, Corporate Visions Today's sales conversations hinge on "messaging moments of truth," according to Riesterer, in this exclusive DGR Q&A. While there's a great deal of content created by marketing for the salesforce, about 90% of that content goes unused. Riesterer highlights…

June 11, 2012
Written by Demand Gen Report Team

Eloqua And Kapost Announce Partnership To Integrate Content Marketing, Demand Generation Activities

Eloqua and Kapost today announced a technology integration that enables marketers to create, publish and promote marketing-relevant content, and to see its impact on the buyer's journey. The integration effort, according to the two companies, is focused on providing visibility into how individual pieces of content boost a company's fans…

June 6, 2012
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Making Inbound Personal: The Next Frontier of Lead Generation

By Kristin Hambelton, Neolane One of the next frontiers for lead generation technology is the need to support marketers’ goals for more intelligently responding to inbound prospect inquiries, like those made to a website, call center or Facebook brand page.

June 5, 2012
Written by Demand Gen Report Team

Demand Generation Experts From SiriusDecisions, Eloqua Added To Agenda For Content2Conversion Conference

DemandGen Report (DGR) has announced additional speakers for its first annual Content2Conversion Conference, to be held Tuesday, April 24, 2012, at the Times Center in New York City. Executives added to the list of presenters include: Matthew Papertisan, Research Director, Demand Generation Strategies at SiriusDecisions; Elle Woulfe, Senior Marketing Manager…

March 1, 2012
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DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City

Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:…

March 15, 2012
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Mobile Technology Expert Christina “CK” Kerley to Address Emerging Technologies’ Impact on Content Marketing at B2B Content2Conversion Conference