Content Strategies

Cisco Announces New Webex Integrations With Eloqua & Salesforce

Webex Webinars released new integrations with Eloqua and Salesforce to help marketers integrate webinars with their marketing automation and CRM platforms to gain a holistic view of a prospect’s journey and respond to leads faster.

June 15, 2022
Written by Christina Cargulia

Movable Ink Unveils AI-Driven Content Personalization Engine

Movable Ink, a content personalization provider, unveiled Da Vinci, an AI-driven content personalization engine designed to create a more meaningful approach to individualized content. Da Vinci leverages the power of AI to build, balance and navigate a map of a brand's catalog through editorial and promotional content across marketing programs…

June 15, 2022
Written by Kelly Lindenau

Splash Launches New Virtual & Hybrid Solution For Event Marketers

Splash provides event marketers and field marketing teams with the tools they need to design, create and execute virtual, in-person and hybrid event programs. Splash Studio is an all-in-one virtual event platform that aims to supply everything needed for virtual and hybrid event programs, from planning and marketing to event design,…

Folloze Launches Next Generation Of Buyer Experience Platform

Folloze, a B2B buyer experience platform, released its Buyer Experience Platform 3.0, which includes a new experience engine and several other key features to help unlock design tools and data insights to create content-rich, relevant experiences in a no-code environment.

June 8, 2022
Written by Kelly Lindenau

Pipedrive Launches Campaigns Feature To Enhance Product Functionalities

Pipedrive, a CRM software company, expanded its product suite with new marketing campaign management capabilities. Campaigns by Pipedrive is designed to bring sales and marketing into one revenue management platform so users can access every aspect of their email marketing campaigns in one location. This new functionality aims to provide…

June 6, 2022
Written by Christina Cargulia

TRAK Data Launches On-Demand Marketing Platform

TRAK Data is a marketing data and predictive analytics company that seeks to help marketers tap into the power of a national consumer marketing database, create AI-driven models, enrich and cleanse their data and launch 1:1 cross channel campaigns. The on-demand marketing data platform aims to provide an easy-to-use interface to…

Calendly Launches Routing Forms To Increase Screening Abilities

Calendly is an online appointment scheduling platform that aims to help individuals, teams and organizations automate the meeting lifecycle to create a better customer experience. The company launched a new feature called Calendly Routing Forms, which adds screening questions and routing logic to gather information from an inquirer before allowing…