Content Strategies

Thoughtful Curation, Organization Can Boost Impact Of Content

Content marketing has become common practice with 93% of B2B marketers using some form of content marketing, according to research from the Content Marketing Institute (CMI). While more than half (58%) believe that their content marketing efforts are ineffective, they are still making significant investments in producing large amounts of…

December 2, 2013
Written by By Brian Anderson, Associate Editor

Marketers Search For Alternatives To Google Keyword Analytics

With the rollout of Google’s new Hummingbird algorithm in September 2013, B2B marketers no longer receive keyword search data in their Google Analytics reports. Some refer to it as the “[not provided]” problem, as that it the message they get in place of the data. While the change was in…

November 13, 2013
Written by Glenn Taylor, Associate Editor

Webinar: Content, Follow-up And Scoring Key To Converting Prospects

Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps that B2B marketers need…

November 12, 2013
Written by Brian Anderson, Associate Editor

Sales Reps Struggle To Find Right Content To Close Deals, Survey Reveals

One out of every three sales representatives reports that it is a daily struggle to obtain the right collateral to close deals, according to a study from Brainshark. The survey, titled: State of the Sales Rep, collected responses from more than 400 sales professionals from various industries about how they…

November 1, 2013
Written by Kim Zimmermann

Limelight Updates Platform To Speed Content Delivery

Limelight Networks announced the next generation of its Limelight Orchestrate Digital Presence Platform that is designed to support consistent, high-performance digital experiences across channels, devices, and geographies. The Orchestrate V2.5 platform addresses the challenges presented by increased and unpredictable content consumption and the need to support an ever-expanding variety of…

October 21, 2013
Written by Kim Zimmermann

Driving Webinar Registration Remains A Challenge For Marketers

Webinars remain one of the most valuable content formats for engaging with leads throughout the buying cycle. However, maximizing registration and attendance are among the biggest challenges for B2B marketers when it comes to webinar success. The content can spark interest, but you have to get them to tune in.…

October 9, 2013
Written by Brian Anderson, Associate Editor

Content Engagement Scoring, Social Shaping The New Rules Of Marketing

Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging with their content. That was one of the themes of the presentations at The New Rules of Marketing, a recent Marketo online event. “Your customer engagement score is like your FICO credit…