Content Strategies

Killer Content Is Interactive, Educational and Inspirational

Whether it is a playful infographic or a more serious thought leadership piece, the common threads of all of the winners of the Killer Content Awards is that they connect with their audiences in ways that are meaningful and measurable. Any great campaign begins with clearly established objectives — help…

May 29, 2013
Written by Demand Gen Report Staff

Content Curation Success Hinges On Objectivity, Bridging Information Gap

Content curation is often described as a product of the Digital Age, but earlier forms of news aggregation were already being practiced in the early 90s. “Content curation has been around for years,” explained Michael Kolowich, CEO of KnowledgeVision. “But the evolution of it as a thought leadership, expertise-establishing marketing…

May 21, 2013
Written by Jonathan Lee

B2B Content2Conversion Takeaway: Nurture Your Leads Through Content

Generating the right content to power the lead funnel was one of the topics discussed during a panel session, titled: Models For Mid Funnel Content Campaigns at the B2B Content2Conversion Conference. Moderator Clayton Stobbs, Director of Client Experience for Compendium, and panelists Rob Yoegel, Content Marketing Director for Monetate and…

May 9, 2013
Written by Fatima D. Lora, Assistant Editor

B2B Content2Conversion Takeaway: Create Provocative, Shareable Content

Don’t be afraid to develop content with a viewpoint. That was one of the messages of the Digital Deal Makers Panel at the B2B Content2Conversion event. “When developing content, find a non-standard point of view and defend it,” said panelist Mark Wilson, CMO of Avaya. “Content marketing must be simple,…

May 3, 2013
Written by Kim Zimmermann, Managing Editor

B2B Content2Conversion Takeaway: Great Content Requires Empathy

B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their future needs. That was one of the key points made by Lee Odden, CEO and Founder of TopRank Online Marketing in a session at the B2B Content2Conversion Conference hosted by Demand Gen…

April 30, 2013
Written by Jonathan Lee

B2B Content2Conversion Takeaway: Think Like A Publisher

The content team of tomorrow will look a lot like the publishing team of today. That was one of the key messages from the Power Panel Crafting a Killer B2B Content Strategy at the B2B Content2Conversion event hosted by Demand Gen Report. During the panel discussion, Joe Pulizzi, Founder of…

April 24, 2013
Written by Jonathan Lee, Associate Editor

The 2013 Killer Content Awards: Recognizing B2B Marketing Innovation At Content2Conversion Conference

The winners of the Second Annual Killer Content Awards were honored at an awards ceremony as part of Demand Gen Report’s B2B Content2Conversion Conference, an educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies. Andrew Gaffney, Editor of Demand Gen Report, said…

April 23, 2013
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