Content Strategies

“Unteaching” Customers And Breaking Through The Noise With Challenger Marketing

Brent Adamson has changed the selling methods of companies around the world as the co-author of The Challenger Sale. The book has appeared on The Wall Street Journal’s Top 10 Business Books list more than a dozen times and has sold 185,000 copies on Amazon. Adamson is applying the Challenger…

March 18, 2014
Written by Kim Zimmermann

Content Scoring From Kapost Links Content With Business Results

One of the most challenging tasks for any B2B marketer is making the connection between content and revenue. While traditional metrics such as engagement, unique page views and social shares provide some data on content performance, they fail to identify how specific pieces of content move buyers through the funnel.…

March 12, 2014
Written by Kim Ann Zimmermann, Managing Editor

Marketers Look To Channels, Buying Stages When Measuring Content ROI

Content has become a beneficial marketing tool for companies of all sizes looking to engage buyers, collect valuable behavioral data and educate prospects. While content can be a precious asset if used correctly, many marketers are struggling to understand its impact on the company’s overall revenue. Although marketers can obtain…

March 4, 2014
Written by Brian Anderson, Associate Editor

Webinar: Leveraging Live Video To Engage Buyers

The B2B marketing space is quickly evolving, and B2B buyers are finding live video an appealing alternative to e-books and white papers. According to the 2013 B2B Content Preferences Survey conducted by Demand Gen Report, 50% of the B2B marketers surveyed stated that these used video in the past year…

March 4, 2014
Written by Brian Anderson, Associate Editor

Silverpop's CoreMotives Rolls Out Automated Lead Nurturing, Testing

Silverpop unveiled new automated lead nurturing and testing capabilities for CoreMotives, an email marketing and markeing automation solution that Silverpop acquired in early 2012. The company also reported that revenues for CoreMotives are up 54% since the acquisition and that the solution has more than 2,000 implementations in 45 countries.

February 27, 2014
Written by Kim Zimmermann

Study: Short, Personalized Subject Lines Boost Email Open Rates

All types of businesses use email as a way to establish ongoing dialogue with customers and prospects. But crafting effective email marketing campaigns requires a successful blend of art and science. Through an analysis of more than 260 million emails delivered across 540 campaigns, Retention Science, a retention marketing solution…

February 27, 2014
Written by Kim Zimmermann

Challenger Sale Author Brent Adamson To Speak At B2B Content2Conversion

Brent Adamson, Co-Author of the best-selling book, The Challenger Sale, will deliver the keynote address at its third annual B2B Content2Conversion Conference, being held May 6-7 in New York. In his keynote, Adamson will address how the Challenger Selling approach has been successfully adopted by hundreds of companies worldwide. He…

February 25, 2014
Written by Kim Zimmermann