Content Strategies

Visual, Buyer-Focused and Multi-Touch Content Take Center Stage At 2014 Killer Content Awards

Content has become a highly valuable tool that B2B marketers are leveraging on a regular basis. As a result, buyers now face a daily deluge of content, raising the bar for marketers to differentiate their offerings. What are the key attributes of content that rises above the rest? Of the…

June 4, 2014
Written by Brian Anderson, Associate Editor

84% Of Companies See Growing Demand For Mobile Content, New Report Shows

An overwhelming majority (84%) of companies are seeing healthy growth in demand for mobile content distribution, according to a report titled: Mobile Content Distribution Strategies, from Genwi, a real-time content marketing platform provider.

June 2, 2014
Written by Brian Anderson

SiriusDecisions Summit 2014: New Frameworks for Successful Content Marketing

In recent years, the SiriusDecisions Summit 2014 has come to define the state of the art for modern sales and marketing organizations. Part of the reason is SiriusDecisions’ ability to plug into and analyze top-performing organizations across a variety of industries. Most likely an even bigger factor is the SiriusDecisions…

May 28, 2014
Written by Matthew McKenzie, Chief Content Officer, Content4Demand

B2B Content2Conversion: A View Of Content From The C-Suite

Content is not only an essential part of the B2B marketer’s playbook, but also is considered an important factor to the company’s bottom line in the eyes of the C-level execs. In the final panel discussion at the annual B2B Content2Conversion Conference — hosted by Content4Demand and Demand Gen Report…

May 19, 2014
Written by Brian Anderson, Associate Editor

C2C14 Content Strategy Track: Keeping The Customer At The Center Of Content Development

Customer-centricity has not only made its way into the B2B marketer’s overall business model, but it is now being adopted in order to produce quality content that will enhance buyer engagement and produce valuable — and also accurate — leads for the sales team to work with. At the 2014…

May 14, 2014
Written by Brian Anderson, Associate Editor

Third Annual Killer Content Award Winners Announced At #C2C14

The Third Annual Killer Content Awards, recognizing organizations and individuals that have raised the bar in content marketing tactics, were handed out at #C2C14.

May 7, 2014
Written by Kim Zimmermann

B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

This year’s B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an in-depth look at the role of content in customer engagement and driving buyers through the sales funnel. Now in its third year, the event will feature three tracks — content strategy, demand…

April 30, 2014
Written by Kim Zimmermann