Content Strategies

B2B Marketers Look To Expand The Role Of Content Throughout The Buyer’s Journey in 2015

As B2B marketers flesh out their content strategies for 2015, many are taking a look at its role throughout the buyer’s journey — not just for top-of-the-funnel demand generation. In a recent webinar hosted by NewsCred, trends and strategies for content marketing in 2015 were discussed — highlighting how the…

December 3, 2014
Written by Brian Anderson, Associate Editor

Video, Interactive Content Driving Next Generation Sales Enablement

Gone are the days of B2B marketers developing content simply to generate new leads. Creating sales enablement content to drive prospects further down the funnel is now a critical part of the B2B marketer’s role. However, progressive marketers are moving beyond the usual product spec sheets and PowerPoint presentations —…

November 25, 2014
Written by Kim Ann Zimmermann, Managing Editor

Sitecore Offers Content Globalization With Cloudwords Integration

Cloudwords, a content globalization solution vendor, announced that it has integrated with Sitecore, a customer experience management solutions provider, intended to help users engage multilingual audiences with globalized content. Cloudwords for Sitecore is designed to make it easier to localize content so previously created assets can be transcribed in less…

November 11, 2014
Written by Brian Anderson

Ethics And Opinion Remain Crucial Components In Content Curation

While content marketing initiatives are a great way to effectively engage prospects and current customers, oftentimes smaller B2B organizations do not have the time and/or resources to produce the amount of content they need to achieve results. A recent webinar hosted by Uberflip offered tips to help marketers effectively curate…

November 5, 2014
Written by Brian Anderson, Associate Editor

Cloudwords Integrates With Oracle Marketing Cloud

Cloudwords, a translation management technology provider, announced that it has integrated with Oracle Marketing Cloud. The integration is designed to provide global marketers using Oracle technology the ability to automate the process of managing and localizing marketing content across international markets. The integrations are intended for Cloudwords to offer support…

October 23, 2014
Written by Brian Anderson

Oracle Marketing Cloud Integrates With Box To Help Manage Content

Oracle Marketing Cloud announced that it has expanded its integration with Box, a cloud-based content management service for businesses. The integration with Box is designed to help marketers improve collaboration, streamline processes and better manage digital assets. The integration intends to help marketers quickly and effectively plan, produce and publish…

October 6, 2014
Written by Brian Anderson

Marketers Focusing On Data And Engagement Opportunities Of Content

While the role of content continues to mature, many marketers are just beginning to discover its true value — primarily in the data they can obtain through prospects’ interactions with content and its ability to enhance engagement through multiple channels. At Marketo’s Marketers First virtual event, roughly 20,000 marketing professionals…