Content Strategies

Act-On Integrates With BrightInfo For Enhanced Personalization

Act-On Software will integrate with BrightInfo, a move designed to help Act-On users provide prospects with personalized content through websites and paid media channels. The integration positions digital marketers to boost engagement and conversions across owned and paid media. Visitors to corporate websites, blogs and landing pages can receive customized…

July 3, 2015
Written by Steve Scafidi

Corporate Visions Introduces Tool To Develop Original Research

Corporate Visions has launched Power Insights, a new offering designed to help companies develop original research that can be used to shape demand generation campaigns and sales conversations. When paired with Corporate Visions' Power Positioning messaging and tools development services, Power Insights can be used to create sales enablement content…

July 2, 2015
Written by Steve Scafidi

Get Smart Content Unveils Personalization App For Oracle

Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits and email. The Oracle Marketing Cloud provides CMOs and their teams with data-driven solutions intended to simplify marketing resources and deliver more personalized,…

June 30, 2015
Written by Kim Zimmermann

DGR’s 2015 B2B Buyer’s Survey Report: Buyers Want Facts, A Better Mix Of Content

When it comes to the content that influences buying decisions, B2B buyers are looking for the facts. An overwhelming majority (86%) of the respondents to Demand Gen Report’s 2015 B2B Buyer’s Survey reported that vendor-focused content such as case studies and product data sheets are triggers that influence their purchase…

June 24, 2015
Written by Kim Zimmermann

Six Steps To Building A Successful Content Marketing Program From Scratch

"Where do I begin?" It’s a common reaction when one first considers building a content marketing program. It can be exciting but equally overwhelming, especially in the beginning phases. There are multiple ways to go about creating a program. The key is finding what works best for your brand and…

June 9, 2015
Written by Gurdeep Dhillon, SAP

Why Your Messaging Matters More Than Technology And Processes

To say that an expansion is underway in the marketing technology industry would be a serious understatement. It’s been more like an explosion. The Chief Marketing Technologist blog reports that there were 100 marketing technologies available in 2011. By the end of 2014, the number had grown to 947. The…

June 2, 2015
Written by Tim Riesterer, Corporate Visions

Relevant Content Recommendations With BrightInfo

BrightInfo is a content analysis tool designed to help B2B marketers monitor website navigation patterns in order to offer visitors personalized content recommendations. Features/Functions The solution positions marketers to leverage performance metrics to determine how their audience is engaging with content and present relevant suggestions. BrightInfo features responsive design functionality…