Content Strategies

Using Video To Overcome Email Nurturing Spam

It continues to amaze me as a marketer to hear that 67% of the buying process is over before a buyer is ready to talk to the sales team. The marketing team is responsible for educating and nurturing a prospect during that period of time.

October 26, 2015
Written by Kieran Farr, Vidcaster

Study: Word Of Mouth, Industry Reports Greatly Impact B2B Buying Decisions

A majority (86%) of B2B buyers cite word of mouth from peers as the most influential factor in their purchasing decisions, according to new research from Blanc & Otus, a technology communications agency, and the business software review platform provider G2 Crowd. Industry analyst reports (84%) and private consultations with…

October 26, 2015
Written by Brian Anderson

Creating Interactive Content With Ceros

Ceros is a cloud-based interactive content creation platform designed to enable marketers to produce engaging digital content.

October 20, 2015
Written by Brian Anderson

The Holy Grail of Content Marketing (And When To Recommend It)

With much of the business world abuzz about content marketing, smart marketers are taking stock of opportunities for their clients to use the power of storytelling to convey a message and build stronger brands. Conspicuously absent from most content strategies, however, is the granddaddy of all content marketing: writing a…

October 12, 2015
Written by Tanya Hall, Greenleaf Book Group

Vidyard Acquires Switch Merge, Launches Video Personalization Tool

Vidyard has acquired Switch Merge, a tool designed to help users create personalized video content based on customer intelligence data, for an undisclosed fee. The acquisition, announced at Space Camp 2016, enables the integration of Switch Merge's technology into the Vidyard platform.

October 9, 2015
Written by Brian Anderson

Killer Content Q&A: Influential Partnerships Can Further Boost Content Strategies

B2B buyers put a great deal of trust in recommendations from their peers, and B2B organizations are leveraging influencers within their content marketing strategies to create content that is engaging and relevant to decision-makers. In an interview with Demand Gen Report, TopRank Online Marketing’s CEO Lee Odden discussed how industry…

October 6, 2015
Written by Brian Anderson

Targeted Content Curation With Inboundli

Inboundli is a content curation software platform designed to help B2B marketers engage their target audiences by discovering and publishing relevant content.

September 30, 2015
Written by Brian Anderson