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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Content Mapping: How Content Creates A Path To Sales Success

Content Mapping: How Content Creates A Path To Sales Success

If you’re in content marketing or sales enablement, you may have heard the somewhat terrifying stat that nearly 70% of content doesn’t get used by the sales team. That’s right — more than two-thirds of content created by your marcom team isn’t being leveraged by those in your organization with a direct connection to…
Tapping Your Content For The Bottom Of The Funnel

Tapping Your Content For The Bottom Of The Funnel

B2B marketers are seeing their job roles expand beyond lead generation to sales enablement, which means these marketers have to learn the best way to position their sales teams for success. This infographic from KnowledgeTree blueprints a game plan for B2B marketers to leverage their content for bottom-funnel engagement to…
Verto Analytics Appoints Two Executives For Global Expansion

Verto Analytics Appoints Two Executives For Global Expansion

Cross-device audience measurement company Verto Analytics appointed two executives to accelerate international growth. Alison Murdock was named Senior VP of Marketing, and will be responsible for global brand strategy, marketing and communications. Michael Read was appointed Managing Director in the U.K. and will help grow Verto’s presence in London while…
Study: 83% Of Marketers Struggle With Content Personalization

Study: 83% Of Marketers Struggle With Content Personalization

Eighty-three percent of marketers say creating personalized content is their biggest challenge, according to research published by interactive video technology provider Rapt Media, and an overwhelming majority (94%) believe that content technology is necessary to create personalized content. Despite that, most content marketers said they would invest in content distribution…
Video, Millennials And Alignment Ring Out #C2C16

Video, Millennials And Alignment Ring Out #C2C16

The 2016 B2B Content2Conversion Conference and Demand Gen Summit in Scottsdale, AZ, hosted more than 700 B2B marketing executives with three days of content marketing and demand generation learning and insight. During the closing keynote, attendees were provided a holistic view of key themes being discussed by today’s CMOs, including…
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