Content Strategies

The Impact Of Digital Asset Management (DAM) On B2B Marketing

For the last twenty years, innovators in the Digital Asset Management (DAM) industry have been connecting the dots to solve the challenges of creating, managing and distributing an ever-increasing amount of content to fuel the content marketing machine.

July 1, 2016
Written by Bruno Van Hecke, North Plains Systems

Demandbase Sees 300% Increase In Influenced Pipeline With Automated Content Journeys

Account-based marketing (ABM) technology provider Demandbase leveraged LookBookHQ, a content marketing automation platform, to help create bundled content intended to educate its target account audience on ABM.

June 28, 2016
Written by Klaudia Tirico

Content Inventories And Audits: Two Components Of Successful Gap Analysis

As B2B companies continue to invest more and more resources, time and energy into content, many are starting to realize that they’ve got to understand their own content first, including how it is working for them. B2B companies such as New Pig are finding value in analyzing their content offerings…

June 22, 2016
Written by Klaudia Tirico

Interact Unveils New Interactive Content Application On Oracle Marketing AppCloud

Interact, an interactive content platform, launched a new application on the Oracle Marketing AppCloud designed to provide users with interactive content formats such as quizzes, assessments and giveaways. The company said the app was designed to help B2B marketers create more data-driven, buyer-focused and creative content to increase engagement and…

June 20, 2016
Written by Brian Anderson

From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit. No, not that one. The one that’s described the traditional buying journey in B2B marketing for more than a century: Funnel.

May 10, 2016
Published in Blog
Written by Audrey Goodson Kingo

Finny Friday: How Event Farm Harvested Quality Leads With Key Influencers

Editor’s Note: Welcome back to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years. In a world where B2B buyers are often bombarded with information, it helps to stand out from the crowd. That’s why more and more marketers are relying on the help of industry experts and key influencers to help elevate their brand message and generate leads. That’s exactly what Event Farm did with its Future…