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Content Strategies

Relevant, targeted content is critical to engage prospects. This section highlights various messaging tactics throughout the buying cycle.

Finny Friday: How YouEarnedIt Maximized Its Channels And Messaging To Boost Awareness

In today’s B2B marketplace, creativity and contextual information through the right channels — at the right time — are what keep brands top of mind within their target audiences. This can be tough when you have a limited budget or a small marketing team. However, these challenges won’t stop the most creative marketing teams from getting their message heard; the efforts of YouEarnedIt are proof of that.

How To Plan An Effective Viral Video Strategy

Why do B2C companies get to have all the fun when it comes to going viral? This infographic from Relevance discusses what makes a viral B2B video, with insight into how marketers can create an effective viral video marketing strategy and best practices to maximize the value of your content.

High-Quality Content Is The Winning Ticket In B2B Marketing

When it comes to 1:1 human interactions, perception is reality. Intention means little; the way in which you deliver a message — be it solemn condolences or boisterous congratulations — is what the other person experiences. But in the competitive world of B2B marketing, the reverse is true; what you…
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